5 Google Ad MISTAKES you need to fix immediately

Sarah Swindale
January 22, 2024

Navigating the world of Google Ads can be a complex and sometimes daunting task, even for the most seasoned marketers. While Google Ads offers immense potential for reaching a vast audience and boosting your business, certain common mistakes can hinder its effectiveness. 

In this blog, we discuss five critical Google Ad mistakes that you need to rectify immediately to ensure your campaigns are as successful as they can be.

Ignoring Search Query Reports

One of the most common mistakes in Google Ads management is not paying enough attention to the Search Query Report. This report provides insights into what search terms are triggering your ads. 

Often, you’ll find that some of these terms are not relevant to your business, leading to wasted expenditure on clicks that will never convert. To fix this, regularly review your Search Query Report and add irrelevant terms as negative keywords. This refinement process not only saves your budget but also ensures that your ads are more targeted and effective.

Overlooking Match Type Settings

Another mistake is not using the correct match type for your keywords. Google Ads offers different match types - broad, phrase, and exact match. Each serves a different purpose and has its own set of pros and cons. 

Broad match can drive a lot of traffic but it’s often not the most relevant, while exact match offers high relevance but limited reach. The key is to find a balance and use a combination of match types to optimise your campaign’s performance. Regularly reviewing and adjusting your match type settings can significantly improve your campaign's effectiveness and ROI.

Neglecting Mobile Optimisation

With the majority of searches now happening on mobile devices, ignoring mobile optimisation is a costly mistake. Ensure that your ads and landing pages are mobile-friendly, with fast loading times and easy navigation. 

Mobile users have different intentions and behaviour compared to desktop users, so consider creating separate campaigns for mobile, with tailored ad copy and landing pages. This approach not only enhances the user experience but also improves your ad’s performance in mobile search results.

Failing to Use Ad Extensions

Ad extensions are a powerful feature in Google Ads that are often underutilised. They allow you to add additional information to your ads, like contact details, links to specific parts of your website, or even product images. These extensions increase the visibility and effectiveness of your ads but are frequently overlooked. 

Utilising ad extensions can improve your click-through rate (CTR), provide valuable information to potential customers, and make your ad stand out against competitors. Make sure to regularly review and update your ad extensions to align with your current campaigns and business objectives.

Inadequate Conversion Tracking

Finally, a fundamental mistake is not setting up or incorrectly implementing conversion tracking. Without proper conversion tracking, you won’t be able to measure the true effectiveness of your campaigns and make data-driven decisions. 

Ensure that conversion tracking is correctly set up for all your key actions, whether it’s a purchase, a sign-up, or a download. This data is crucial for understanding what’s working and what’s not, allowing you to optimise your campaigns for better performance and ROI.

Make the most of Google Ads today

Avoiding these five mistakes can significantly improve the performance of your Google Ads campaigns. Regularly auditing and refining your campaigns based on these aspects will help in maximising your advertising spend and achieving better results. 

If you're looking for expert assistance in managing your Google Ads and avoiding these common pitfalls, reach out to us at Prolific You. Our team of experienced professionals can help streamline your campaigns for optimal performance. 

Don’t let these mistakes hold back your advertising potential – contact us today for a comprehensive Google Ads strategy tailored to your business needs.

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